Not Having SEO on your website, is like spending large sums of money to develop a professional TV commercial, and never spending the money to put the TV commercial on the air. You’ve spend the money to create the commercial, but no-one will see it. This goes the same for a website, even if you have the best website in the world, if no-one can find you, you have wasted your time and money.
Go ahead and go to google.com , google.ca or any other search engine, and try typing in a key word that your business or organization would fall under. When you search, if you business / organization appears, you’re site is optimized. But, if all you see is your competitors websites, and not yours, then your website needs Search Engine Optimization.
Why is this important? Consider what it would be like if no one could easily find your place of business, or even your telephone number. Most businesses could not continue for long in such a situation.
The same thing can happen with your web site if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there.
So, what about the search engines? Those people could just enter a few words into a text box, click a button, and voila! There is a link to your web site. Aren’t search engines wonderful?
Yes, search engines can be wonderful, and the scenario above can happen, but not without some work. This is where SEO comes in.
A case in point
Let us consider first a web site that I know of which is extremely difficult to find. This particular site is for a fine restaurant in the community where I live.
I didn’t know the address of their site, so I went to Google.com, entered the name of the restaurant into the text box, and clicked the search button.
Many links were listed, but none seemed to have anything to do with the restaurant. To the search terms I added the name of the city where the restaurant is located.
Here were links that did pertain to the restaurant, but they all seemed to be links to news articles and reviews, not to the site of the restaurant itself. What was wrong? Did they actually not have a site?
Luckily, one of the news articles did mention the web site address. It is a very beautiful site, pleasing to the eye and ear. It was created as a Macromedia Flash presentation which is embedded into a single web page.
Why did I have so much trouble finding it? I think it might have something to do with the fact that the creators of the site don’t seem to understand SEO.
How does a web site get into search engines’ listings? The major search engines use computer programs (commonly called robots or crawlers) to follow links from one page to another and retrieve the contents of each page.
The contents of each page are indexed and added to the search engines’ databases.